Perfect Pairing: Here’s Why Charli XCX Is ‘Really Excited’ About Her Partnership With Converse
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Musicians and Converse make for a perfect pairing. From Avril Lavigne, Gwen Stefani and Olivia Rodrigo to Kendrick Lamar and Snoop Dogg, recording stars have been faithfully wearing Chuck Taylors for years.
Charli XCX is another fan of Converse, and the latest musician to join forces with the shoe brand. “I wear my Chucks so much they have holes in them, so I was really excited to work with Converse so I could get a new pair. They’re iconic,” Charli said in a statement announcing the partnership on Friday (Oct. 25).
Charli joins Converse alongside fellow recording artists such as Tyler, The Creator, Billie Eilish and Lamar’s pgLang. Over the years, Converse has released music-based collabs including Blondie, Curt Cobain and AC/DC and Metallica Chuck Taylors. Converse’s family of creators also includes Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens and Isabel Marant.
Kicking off her new collaboration, Charli stars in Converse’s 2024 holiday campaign which showcases her love for the shoes. Shot by photographer Sharna Osborne, the campaign features the “360” singer surrounded by Chuck Taylors. More details about Charli’s Converse partnership will be unveiled in the coming months.
In other Charli news, the U.K. singer released her Brat remix album on Oct. 11 featuring appearances form Ariana Grande, Eilish, Troy Sivan, Addison Rae, Lorde and more. On Monday, she wrapped up the Sweet tour with Sivan at Seattle’s Climate Pledge Arena. Next, Charli heads back home to the U.K. and later to Australia for the international leg of her global tour. Get tickets here.
Latifah Muhammad
Billboard
