Peso Pluma Drips Star Power With Tecate Pa’l Norte Performance: ‘Thank You for Loving Me So Much’

Drawing in a sea of festival-goers, 100,000 people according to organizers, Tecate Pa’l Norte kicked off its 2024 edition on Friday (March 29) at the emblematic Parque Fundidora in Monterrey, Nuevo León in Mexico.

Friday’s eclectic lineup included a headlining set by Peso Pluma, who made his debut at the festival. Kendrick Lamar was also set to headline day one, but his performance was canceled just hours before he would took the stage because of “unforeseen circumstances due to logistical issues,” according to an official statement by the organizers.

But Peso’s extended performance made up for Lamar’s last-minute cancelation, delivering a high-energy, corridos-packed set, performing his greatest hits like “Rubicon,” “Lady Gaga,” “AMG” and “PRC.” He also had special guests join him on stage, including Jasiel Nuñez, Yng Lvcas and Luis Vega. “I was really looking forward to being back with my Mexican people,” the 24-year-old hitmaker told a roaring crowd who chanted “Peso, Peso, Peso,” after every song.

Peso’s set at Pa’l Norte follows a string of canceled shows in Latin America earlier this year, including his concerts in Perú, Paraguay and Chile (for Viña del Mar) due to “personal reasons.” The Grammy-winning artist is set to kick off his 2024 Éxodo Tour in the U.S. in May, which will include more than 35 shows with stops in New York, Miami, Las Vegas, Dallas and more before wrapping Oct. 11 in Montville, Conn.

His upcoming Éxodo stint will follow a big touring year for Peso. who finished the 2023 landing at No. 47 in the all-genre Top 100 Tours, grossing a total of $48.8 million across 39 shows, according to Billboard‘s year-end Boxscore charts. Peso, who will be performing at Coachella in April, is set to drop a new album this summer, which will follow his breakthrough set, Génesis.

Day one of Pa’l Norte also included performances by other acts like Kevin Kaarl, Belanova, Bomba Estéreo, Aitana, Deorro and Keane. Blink-182 and Louis Tomlinson are set to headline the main stage on Saturday, March 30.

Here are the best moments from Peso Pluma’s headlining set at Tecate Pa’l Norte.