Peso Pluma Makes Splashy Start on Billboard Global Charts, Powered by U.S. Consumption

It’s been quite a year for Peso Pluma, and we’ve only just past the midway point. By the end of 2022, he’d scored one hit on the Billboard Global 200 and Billboard Global Excl. U.S. surveys, as “Siempre Pedientes” with Luis R Conriquez charted for three weeks on each ranking. As of the most recent, July 8-dated editions, he’s up to 22 entries on the Global 200, including seven debuts this week.

Peso Pluma’s debut studio album Génesis was released Thursday, June 22; thus, the current chart’s tracking week of June 23-29 marks the album’s first full frame of consumption. As previously reported, the set soars to No. 1 on Top Latin Albums and Regional Mexican Albums, and launches at No. 3 on the all-genre Billboard 200 (all of which reflect U.S. consumption).

The album’s song chart debuts are led by “Lady Gaga,” a collaboration with Gabito Ballesteros and Junior H starting at No. 14 on the Global 200 and No. 19 on the Global Excl. U.S. ranking. “Luna,” with Junior H, follows at Nos. 22 and 43, respectively. That trend continues, with all the Génesis tracks ranking higher on the Global 200 than on Global Excl. U.S., or simply missing the latter list.

The album’s 14 standard-edition tracks accumulated 227.2 million streams worldwide in the tracking week, according to Luminate. Almost half of those (45.3%) came from the U.S., compared to almost 55% beyond. While the scale technically tips toward Peso Pluma’s international prowess, that 45% U.S. share is more than double the average (22%) among this week’s charting songs (excluding Peso Pluma’s).

Peso Pluma is from Mexico and performs and records under the broad umbrella of Spanish-language regional Mexican music. But given Mexico’s close proximity to the American south, many genre artists hail from Texas and neighboring states, helping to create a strong listenership between the two countries. Even though Peso Pluma himself is not from the U.S., American fans have clearly been eager for his modern interpretation of regional Mexican styles.

In addition, Peso Pluma boasts eight non-Génesis tracks on this week’s Global 200. Those display a more balanced global spread, averaging 31% domestic streams and 69% otherwise. That is likely due, in part, to the singer’s genre-hopping, with collaborations on reggaeton-leaning songs, such as Yng Lvcas’ “La Bebe” and Bizarrap’s “Bzrp Music Sessions, Vol. 55.”

“La Bebe” and “Bzrp Music Sessions, Vol. 55,” both in the top 20, sport just 21% and 22%, respectively, of their streams from the U.S., as his collaborators and the songs’ pop-adjacent production have a wider appeal in Latin and South America. For chart proof, those tracks appear on eight and seven of Billboard’s Hits of the World charts, respectively, “Lady Gaga” only shows up on Mexico Songs, at No. 1.

On June 29, a deluxe version of Génesis was released, including three additional tracks. Two of those – “PRC,” with Natanael Cano and “Las Morras,” with Blessd – previously charted. The third, “Tulum,” with Grupo Frontera, is a newly released song, and potentially yet another debut on next global charts.