Post Malone, Beyoncé & More Are Charting a Reverse Course With Pop-to-Country Moves

There’s a long history of country-to-pop crossovers, from Dolly Parton to Shania Twain to Taylor Swift. But 2024 is proving to be the year of the pop-to-country crossover, from Beyoncé‘s Cowboy Carter album to Post Malone‘s twangy “I Had Some Help” to Dua Lipa‘s surprise ACM Awards duet with Chris Stapleton.

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On the new Billboard Pop Shop Podcast, Katie & Keith are talking about the chart-topping trend, and who might be the next pop star to take his or her talents to Nashville. Listen below:

Also on the show, speaking of Malone, we’ve got chart news on how “I Had Some Help,” featuring Morgan Wallen, blasts straight in at No. 1 on the Billboard Hot 100 and Hot Country Songs charts with a massive streaming debut. Plus, Swift’s The Tortured Poets Department holds tight at No. 1 on the Billboard 200 albums chart for a fourth consecutive week. How long could she hold on to the No. 1 spot?

The Billboard Pop Shop Podcast is your one-stop shop for all things pop on Billboard‘s weekly charts. You can always count on a lively discussion about the latest pop news, fun chart stats and stories, new music, and guest interviews with music stars and folks from the world of pop. Casual pop fans and chart junkies can hear Billboard‘s executive digital director, West Coast, Katie Atkinson and Billboard’s managing director, charts and data operations, Keith Caulfield every week on the podcast, which can be streamed on Billboard.com or downloaded in Apple Podcasts or your favorite podcast provider. (Click here to listen to the previous edition of the show on Billboard.com.)

Katie Atkinson

Billboard