Prime Big Deal Days Is Coming Soon: What to Know About Amazon’s Annual Sale Event

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Prime Big Deal Days, the annual sale event kicking off Amazon’s holiday shopping season, returns on Oct. 8 with savings of over 50% off millions of items.

Amazon announced Prime Big Deal Days 2024 on Sept. 17. The sale, held exclusively for Prime Members, will offer “early holiday deals across popular categories, including deep discounts on products from top brands,” per Amazon. Prime Big Deal Days 2024 kicks off at 12:01 a.m. PT on Oct. 8 and ends on Oct. 9.

“We’re gearing up for another exciting holiday shopping season, filled with unbeatable deals on beloved brands, seasonal products, and popular gifts available exclusively for Prime members,” Jamil Ghani, Vice President of Prime Worldwide, said in a statement. “Exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery of 300+ million products across more than 35 categories year-round put Prime in a class of its own and make membership a better value than ever before. Whether Prime members are hoping to cross items off their gift lists early, looking forward to hosting joyful gatherings, or scoring something special for themselves, Prime Big Deal Days is here for all their holiday needs and more.”

If you’re not a Prime Member, now’s a good time to join, and it won’t cost you anything to start. With a 30-day free trial to Prime, you can enjoy member-only benefits such as fast and free delivery, exclusive pricing, a free membership Grubhub+ and tons of other membership benefits including Prime Video, Amazon Music and Prime Reading.

Looking for more discounts? Subscribe to Prime Access for free for 30-days, plus 50% off your subscription. Amazon’s discounted membership for qualifying government assistance recipients is $6.99 per month after the free trial.