PUMA Unveils First Campaign With BLACKPINK’s Rosé
BLACKPINK’s Rosé steps out in Puma, for her first official campaign with the sportswear giant.
Just weeks after Puma named the K-pop superstar as an ambassador, Rosé shows off the new Palermo range of low-top sneakers in classic “cobalt” and “black” colorways.
“Fusing music and style,” reads a statement, “Rosé’s ambassador role will bring her vision, voice, and unique insights to Puma’s global campaigns and storytelling.”
Announced last month, Puma’s partnership with Rosé centers around the clothing brand’s catalog of silhouettes, and sees the pop star introduce its classic kit to a new generation.
“I am so excited to join the Puma family,” she said in a statement June 17, announcing her ambassadorial role, for which she joins the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta. “I cannot wait for my fans to join my next chapter with Puma.”
Since debuting in 2016, BLACKPINK has been on the express elevator to the top. Along the way, Rosé, Lisa, Jennie, and Jisoo have smashed records, dominated charts, filled arenas everywhere, and became not only the first K-pop girl to perform at Coachella, but the first Asian act to headline the festival.
Rosè (full name: Roseanne Park) was born in Auckland, New Zealand and raised in Melbourne, Australia. In interviews, her Aussie accent is unmistakable. At the age of seven, Rosè and her family moved to the Victorian capital. And at age 15 the world of K-pop came calling when, at her father’s suggestion, she auditioned for South Korean music company YG Entertainment. Rosè bloomed, she relocated to South Korea and in August 2016, made her debut as a vocalist with the newly-formed quartet. The rest is history.
More from Puma’s creative partnership with Rosé will be unveiled later this year.
Lars Brandle
Billboard
