Reviewers Are Calling Fjallraven’s Sleek Backpack Their ‘Forever’ Bag for Its Sturdy Construction (And It’s On Sale for Under $50)

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Before the first day of school or college, there are certain back-to-school supplies and dorm essentials you’ll need in order to feel prepared. The most important is a backpack that’s sturdy, roomy and shows off a bit of your personality.

Fjällräven Kånken’s unisex backpack has been a top-rated pick since its debut in 1978, with Amazon reviewers even claiming it as their “forever backpack.” Normally, Fjallraven’s backpack is priced at $90, but for a limited time you can score a back-to-school deal for up to 44% off, dropping the bag to under $50.

The design comes with a luxurious build featuring a Vinylon fabric that’s rip-resistant and comes with a unique foam back panel that can also double as a seat cushion. In addition to providing your shoulders with comfort, the backpack comes built with various handles, allowing you to seamlessly switch how you carry it.

Keep reading to shop the deal below.

Black Fjallraven Kanken backpack

Fjallraven Kanken Unisex Backpack

$49.98 $90 44% off
Buy Now on journey's
$69.22 $90 23% off
Buy Now On Amazon

This simple backpack comes with a sturdy construction that’ll carry your journals, pencils, laptop and more without weighing you down. There are two different ways you can carry the bag, including the traditional backpack, or you can use the top straps to carry the backpack like a handbag. You can choose from 40 shades depending on your style preferences.


More than 1,000 of the Fjallraven backpacks have been purchased this month on Amazon and the style has even earned a 4.6-star rating. Reviewers have been blown away with how many things they can pack inside the backpack. One Amazon shopper even claimed they could fit their 13-inch MacBook, iPad, a compression packing cube with up to four outfits, a rain jacket, a pair of sandals, a portable charger, a book, large wallet, water bottle and any accessories they needed easy access to.

Plus, it’s “super comfortable when carrying heavy items since the straps are made to support the back,” another shopper added.

For more product recommendations, check out ShopBillboard‘s roundups of the best vinyl record player accessories, tablet deals and spring break travel gear.

Rylee Johnston

Billboard