Rihanna Is Officially the New Face of Dior’s J’Adore Fragrance
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Fresh off the launch of Fenty Hair, Rihanna just secured a new deal. The “Lift Me Up” singer is the new face of Dior’s classic J’Adore fragrance, the fashion brand announced on Tuesday (June 18).
“The scent, that I have known and loved for so long, means so much to women,” Rihanna said in a statement, per Women’s Wear Daily. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
To cement to new collab, Dior posted a photo of Rihanna on Instagram with the caption, “Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore.
Rih Rih co-signed the collaboration, writing, “The secret is out,” on X on Tuesday. The Fenty Beauty founder will appear in a forthcoming campaign shot by photographer Steven Klein on Sept. 1.
Rihanna has a long relationship with Dior. Apart from being spotted at several Dior fashion shows, most recently during Paris Fashion Week earlier this year and during her first pregnancy, Rihanna became Dior’s first Black ambassador in 2015.
“The choice of Rihanna to be the next face of J’Adore was obvious for us,” noted Véronique Courtois, CEO of Parfums Christian Dior. “Not only is she one of the greatest and most powerful artists of all times, she is also multitalented, a successful entrepreneur, a committed humanitarian, a mother of two and a singular beauty.”
Dior’s marque women’s fragrance balances floral with fruity featuring fragrant notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum and Indian jasmine sambac.
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Latifah Muhammad
Billboard
