Robin Thicke Says ‘Masked Singer’ Season 10 Will Mix It Up While Bringing Back Fan-Favorite Challenges

Robin Thicke grew up on TV sets. His beloved late father, Alan Thicke, played everyone’s favorite TV dad, Dr. Jason Seaver, on the 1980s sitcom Growing Pains, as well as hosting game shows and talk shows and producing and writing the iconic theme songs to a number of sitcoms (Diff’rent Strokes) and game shows (Wheel of Fortune).

But after deciding early on to focus on music and releasing eight studio albums — including 2013’s multi-platinum Blurred Lines, which featured the Billboard Hot 100 chart-topping title track — Thicke took what he thought would be a brief detour into prime-time TV when he joined the panel of The Masked Singer.

Fast-forward more than four years, and Thicke is gearing up for Wednesday night’s (Sept. 27) launch of the reality singing competition’s 10th season and marveling at how much joy he takes from the guessing games he gets to play with fellow panelists Ken Jeong, Nicole Scherzinger and Jenny McCarthy Wahlberg every week.

Before the season 10 debut, Thicke sat down with Billboard for a chat about this year’s new format; whether he really, seriously has no idea who is under those masks; his opinion on why the show has struck such a chord with viewers during a wild few years; and his plans for the follow-up to his 2021 album On Earth, and in Heaven.

Your dad spent seven years in prime time on Growing Pains and logged hundreds of episodes on game shows. Did you ever imagine you’d follow in his footsteps and put up 10 seasons on a prime-time show?

There was a moment when I never saw myself as a TV guy. I loved and idolized my father — he was my Greek God — but I definitely wanted to pave my own way and be an artist and I didn’t see myself as a TV guy. Then, this opportunity came and when we finished the first season and T-Pain was the winner as Monster… I came home and said, “This could be a hit show!” I looked up at the sky and said, “My dad would love this.” He loved prime-time TV and he loved hosting all kinds of shows and would have been jealous of [Masked Singer host] Nick Cannon. He loved every day of work and always joked that he was the affordable [season 8 Masked contestant and Star Trek star] William Shatner.

This season will really mix it up, taking the best styles from previous seasons, using the Wild Card, Battle Royale and Ding Dong Keep It bell and all kinds of themed nights (Elton John, Harry Potter, Trolls Night). How do you keep things fresh after this many seasons?

Any time a show gets around season 7, it starts to stale out and you have to rejuvenate it. The last few seasons the theme nights have been so fun — Elton John, the disco night we did last season was amazing — and I think what’s great about season 10 bringing back favorite contestants (Jewel, Bret Michaels, Le’Veon Bell) and the fan-favorite elements from previous seasons [will keep it fun].

Do you have any say in the theme nights? This year’s sounds fun: NFL, One Hit Wonders…

It gives us a chance to dress silly like we’re going to a themed birthday party. It’s a blast to dress up. We are so in love with each other from the beginning. I had never met Ken, but I knew Jenny from a couple parties and Nicole and I were both on Interscope at the same time… Nick and I knew each other from the Real Husbands of Hollywood. In fact, Nick was the one who suggested me [for the panel], so I have to thank him for. When we first started I didn’t know if it was my thing, but then I kind of fell in love with it and it was a blessing.

Readers ask all the time, so I have to ask: Do you really have no idea who the singers are? 

Absolutely not. We’re not near them and we don’t hear them warming up. Most of the time, up until the last second [I don’t know who they are]. It’s only when I hear a familiar voice that I’ve listened to a million times and know the voice in my head [that I can guess it]. The amount of times when one of us thought we were 100% sure and were wrong…

I am a bit bummed that he’s never tweeted at me about it — since I have consistently referred to him as “Always Wrong Ken Jeong” — but, seriously, how does the good Doctor always get it so wrong?

He’s starting to take it more seriously lately. But he’s the court jester and he loves to have fun and nobody has more fun than Ken. He brings the drama and energizes the crowd.

Have there ever been ones that you figured out right away because they had a tell only you would know?

I used to watch the Ricki Lake show as a teenager in school, and when she was touching her heart when she was speaking [during season 1], I was like, “That’s Ricki Lake!” And when [fellow season 1 contestant and NFL great] Terry Bradshaw laughs, his shoulders pump up and down, so as soon as he started talking I was like, “That’s Terry! I know that laugh!”

You have four kids, and contestants often tell me they do the show because their kids love it or they love watching with their kids. How do yours feel about it?

They love it. Because of COVID restrictions, I finally just brought the three young ones to their first full shoot during season 10, and they had the time of their lives. Their eyes were glued to the stage and they asked all kinds of questions later. I think it’s kind of a surreal, magic land experience with crazy characters and beautiful scenery and amazing music and dancing.

I know Nicole is still around this season [before sitting out season 11 during her current run as Norma Desmond in Sunset Boulevard in London], but how do you feel about Rita Ora stepping in for the next one?

Nicole is part of the OG four, so she’s on Mount Rushmore. We’re so lucky to have Rita, who is just a pro and so lovable and funny. … She blended in perfectly and is also a ham like the rest of us. We blend in like a nice smoothie.

Why do you think this show has struck such a chord with viewers? Is there something about this crazy time we’re living in that has made it so popular?

You can do everything by yourself now with streaming [and phones]. The warmth of community and brotherhood and sisterhood is dwindling, so I think it’s important any opportunities we have to go to a ball game or go with a bunch of friends to a concert where everyone puts their phone down to watch the show. That’s rare in these days and the bond we bring is meaningful.

This show has kept you busy for years, do you have any music you’re working on to give you a break from your day job?

My home burned down in the [2018] Malibu fires, so I’ve been on the road for four years and having children, so I have a big vault of unreleased music. Since we moved back to the Malibu house, the past eight or nine months have been the most productive I’ve been for years. I’m excited for new music at the top of 2024… I have 75% of the album done.