Roc Nation Label Merges With Equity Distribution to Form ROC Nation Distribution

Roc Nation and its music distribution wing, Equity Distribution, have merged to form Roc Nation Distribution, sources tell Billboard. As part of this new formation, all artists currently signed to Roc Nation the label will be under ROC Nation Distribution.

Sources add that ROC Nation Distribution will continue to sign artists and offer myriad services similar to those provided by Equity Distribution. Established in 2019, Equity Distribution works with independent artists who wish to retain ownership of their masters. Under the leadership of president Krystian Santini, Equity offers a range of services including in-house marketing and publishing administration. Notably, they have worked with independent artists like Mach-Hommy and Tinashe and brought Jay-Z‘s 1996 debut album, Reasonable Doubt, to streaming services in 2019.

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As part of the move, Shari Bryant, co-president of Roc Nation’s record label, has stepped down from her post. Bryant became co-president alongside Omar Grant in 2019 after former label president Benny Pough departed. Bryant and Grant signed new acts to the label during their tenure, including Maeta, Ambre, Reuben Vincent and Kalan FrFr. 

Roc Nation was originally founded in 2008 as a joint venture with Live Nation to cover Jay-Z’s touring and future recordings; the company signed its first artist, J. Cole, the following year. Since then, Roc has expanded into a full-service entertainment company, with management, sports, publishing and distribution divisions, as well as a long-running festival, Made In America; the company also has a deal with the NFL to oversee the programming for its Super Bowl Halftime Show and its social justice initiatives. Over the years, the label released several chart-topping albums from Jay-Z, J. Cole, Rihanna and a slew of others; the roster had more recently included artists such as Rapsody, Vic Mensa, Belly, Snoh Aalegra, and Jaden and Willow Smith.

In March, Maeta landed her first No. 1 on Billboard‘s Adult R&B Airplay chart with the success of “Through the Night” featuring Free Nationals. Grammy-nominated MC Rapsody released her new album, Please Don’t Cry, through Roc Nation and Jamla Records in May with features from Erykah Badu and Lil Wayne.

Roc Nation Management remains formidable, boasting names such as Megan Thee Stallion and Lil Uzi Vert. In June, Megan released her eponymous album, which debuted at No. 3 on the Billboard 200; it featured her Billboard Hot 100 chart-topper, “Hiss.” Tinashe, also managed by Roc, regained momentum this year when she notched a hit with “Nasty,” her first Hot 100 entry as a lead artist since 2014’s “2 On.” The management division also reps DJ Khaled, J Balvin, Yo Gotti, Robin Thicke, Mustard, Christina Aguilera and more, according to its website.

Dan Rys

Billboard