Sabrina Carpenter Becomes Redken’s First-Ever Global Ambassador

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Sabrina Carpenter is known for her bouncy blonde locks, so it makes sense that she would partner with a haircare company. The “Please, Please, Please” singer is officially Redken’s first-ever global ambassador, the company revealed on Monday (Sept. 9).

“Beauty and especially my hair is a big part of my identity,” Carpenter said in a statement. “I’ve always dreamed of partnering with a hair brand and waited to find the right partner.  It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”

A longtime lover of the haircare brand, Carpenter uses Redken’s Shades EQ Hair Gloss to achieve her signature blonde locks.

“Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family,” added Severine Breton, Redken brand president. “She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout.”

“This is our biggest partnership to date, and we couldn’t be more excited,” the statement continues. “Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!”

Carpenter’s first campaign, for Redken’s cult-favorite Acidic Bonding Concentrate Collection, will launch on Sept. 19. Jacob Bixenman directed the campaign, which was photographed by Cass Bird.  

On the music front, the 25-year-old singer will bring her Short ‘n’ Sweet tour to Columbus, Ohio on Sept. 23, Toronto on Sept. 25, Detroit on Sept. 26 and New York City on Sept. 29. Get tickets here.