Santa Fe Klan Inks Management Deal With Prajin Parlay Inc.

Santa Fe Klan has signed a management deal with Prajin Parlay Inc., effective immediately, Billboard has learned today (Dec. 22). The indie record label is also home to música Mexicana phenomenon, Peso Pluma. 

“Santa Fe Klan has accomplished an incredible amount for música Mexicana and his community over the last few years,” CEO and manager of Peso, George Prajin, said in a press statement. “He is an impressive young man and we are looking forward to helping him continue cultivating his skills as both a musician and businessman.”

“As I enter this next chapter in my career I’m excited to join the Prajin Parlay roster and I’m excited for my fans to see everything we have planned for 2024,” added the renowned Mexican rapper born Ángel Quezada. 

Additionally, Prajin is a partner in Doble P Records alongside Peso, who expressed “I’ve always admired Santa Fe Klan and I know he’s going to make a great addition to our family.” 

On the 2023 Billboard Year-End charts, Prajin Parlay Inc.—also home to Jasiel Nuñez, Tito Doble P, and more—landed No. 1 on the Hot Latin Songs Publisher chart. The label, next to Doble P Records, had a breakthrough year ranking high on many of the year-end Billboard charts including Hot Latin Songs Imprint, Regional Mexican Albums Labels, and Independent Labels, to name a few. 

Born in Guanajato, Mexico, Santa Fe Klan (his artistic name is an ode to his barrio) recorded and uploaded his own music to YouTube and SoundCloud when he was a teenager. His love for rap and hip-hop music was inspired by artists such as Cartel de Santa and MC Davo, and his ultra-personal and raw lyricism ultimately landed him collaborations with artists such as Snoop Dogg, Lupillo Rivera, and Calibre 50. 

His first entry on Billboard‘s Hot Latin Songs arrived in April 2022 with “Mar y Tierra,” part of his fifth studio album Mundo, which debuted at No. 4 on Latin Pop Albums and No. 11 on Latin Rhythms Albums.

Earlier this year, Santa Fe earned his first career No. 1 on the Regional Mexican Airplay chart with the  Los Ángeles Azules and Cazzu-assisted “Tú y Tú.”