Shakira & Ozuna’s ‘Monotonía’ Hits Top 10 on Hot Latin Songs Chart
Shakira and Ozuna’s “Monotonía” rallies 25-3 on Billboard’ Hot Latin Songs chart (dated Nov. 5) after its first full tracking week. The track was released Oct. 19 via Sony Music Latin, and debuted in the top 30 a week ago with five days of airplay (during the Oct. 17-23 tracking week).
“Monotonía” pushes to No. 3 with gains in all metrics. It earned 9.4 million U.S. streams, up 205%, in the week ending Oct. 27, according to Luminate. That yields a No. 3 debut on Latin Streaming Songs. Sales, too, assist its position increase, with 2,000 downloads sold — up 38% — during the same period. (The song holds strong at No. 1 on Latin Digital Song Sales.)
Meanwhile, on the radio front, “Monotonía” generated 6 million in audience impressions, up 106%, earned in the week ending Oct. 30, which prompts a 36-13 surge on the all-genre Latin Airplay. On Tropical Airplay, the song lifts 8-4.
Further, “Monotonía” breaks up a Bad Bunny monopoly of the top three on Hot Latin Songs — the entire top three has been occupied by nothing but Benito’s songs since the May 21-dated chart, where he has ruled with songs from his Un Verano Sin Ti album.
“Monotonía’s” move earns Shakira her 32nd top 10. She continues to hold the record for the most top 10s among women since the tally launched in 1986. Ozuna adds a 28th top 10 to his career count.
Elsewhere, “Monotonía” also enters the all-genre Billboard Hot 100 chart at No. 65. It becomes Shakira’s highest debut since “Empire’s” No. 58 arrival in 2014.
On Global territory, Shakira secures her third top 20 title on the Billboard Global 200 ranking as “Monotonía” debuts at No. 18. Ozuna, meanwhile, captures his third top 20 on the Billboard Global Excl. U.S. survey, as the song soars 174-4 in its second week.
Pamela Bustios
Billboard