Signed: ‘Pretty Little Devil’ Singer-Songwriter Shaya Zamora Scores Atlantic Label Deal

Indie folk singer-songwriter Shaya Zamora has signed with Atlantic Records, which will release his new single, “Sinner,” on Friday (July 12), the label tells Billboard. Atlantic says shortform content teasing the upcoming track has already generated more than 24,000 creates and 20 million views on TikTok.

A native of rural Washington, Zamora only officially began releasing new music last summer and dropped his debut EP, Eulogize, in late January. The set was propelled by the success of its breakout track “Cigarette,” which boasts more than 25 million streams on Spotify alone. That was followed by his Atlantic debut, the single “Pretty Little Devil,” which caught fire on TikTok where it has racked up more than 160,000 creates and over 260 million views, according to the label (“Devil” was added to TikTok’s #NewMusic global discovery hub.) On Instagram Reels, “Devil” boasts more than 16,000 creates and over 85 million views.

More new music from Zamora is slated to drop later this year.

Zamora is managed by Matt Reed at Hyphen Media Group and Devin Poindexter at Mad Jack Management.

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Also this week…

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