Snoop Dogg, Birdman & Action Bronson Represent Their Favorite Teams in Drake’s OVO x NFL Campaign: Shop the Collection
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Drake’s October’s Very Own imprint is teaming back up with the NFL for a second capsule collection out Friday (Dec. 15). Snoop Dogg, Action Bronson and Birdman star in the campaign for the new collection.
Expanding on the previous collection released earlier this year, the latest drop includes eight additional NFL teams, adding to the existing eight teams already available in the capsule.
Besides varsity jackets, the second drop offers hoodies, T-shirts, hats, and mini helmets co-branded with the OVO owl along with each NFL team’s logos and colors. The teams featured in the new collection include the Atlanta Falcons, Kansas City Chiefs, New England Patriots, New Orleans Saints, New York Jets, Philadelphia Eagles, Pittsburgh Steelers and Seattle Seahawks.
The collection is priced from as low as $58 for hats and up to $898 for the varsity jacket. The hoodies retail for $228; $78 for T-shirts, $88 fitted caps, $58 beanies and $78 for the riddle mini helmet.
Ahead of the official drop, the NFL and OVO launched a campaign featuring Snoop representing the Pittsburgh Steelers, Birdman representing his hometown New Orleans Saints, and New York native Action Bronson representing his hometown New York Jets.
OVO and the NFL revealed its first capsule collection in February with Lil Wayne and Benny the Butcher starring in the ad campaign.
The new collection is available on NFLShop.com, NFLShop.ca, OVO retail locations and online at octobersveryown.com. Like with the previous drop, the latest collection is selling out fast.
Most of the pieces are already out of stock at the NFL shop but there are still a few hoodies, beanies, hats, sweats available NFLShop.ca and a larger variety on the OVO website. Fans might also be able to find pieces on retail sites such as StockX.
Latifah Muhammad
Billboard
