Songtradr Completes 7Digital Acquisition

Songtradr has completed its acquisition of U.K. digital music company 7digital, the company announced on Thursday (March 30).

When the deal was first announced on Feb. 8 prior to being finalized, 7digital said it planned to accept a bid worth 19.4 million pounds ($23.4 million), with its shareholders set to receive 0.695 pence ($0.84) per share in cash, a 114% premium over the prior day’s closing price.

Songtradr is a music licensing marketplace and distribution platform that matches rights holders with brands via a searchable database. 7digital offers a range of digital music services for businesses, including licensing, tracking, reporting and paying rights holders. It has integrated with over 300,000 labels and publishers and boasts a catalog of over 80 million tracks.

In a release, Songtradr states that the acquisition “solidifies” it “as a key leader in the business-to-business music industry, establishing the company as the only one-stop music solution for digital platforms and brands worldwide.” Among other benefits, Songtradr says the acquisition will expand its ability “to power user experiences” on digital platforms including social media, lifestyle apps and video games while “extending its reach into new markets” — all thanks to 7digital’s “highly scalable” music delivery platform and “comprehensive” music catalog. 7digital’s list of clients includes global brands like Pinterest, Barry’s and Triller.

In a statement, Songtradr CEO Paul Wiltshire said the 7digital acquisition will help it achieve its goal “to remove the friction and help deliver scalable solutions for the music industry while simplifying music use for enterprise brands and digital platforms.”

Added 7digital CEO Paul Langworthy, “Together, we will have an unparalleled combination of catalog, technology, and capabilities, allowing us to better serve our current clients and offer new enterprise clients an exceptional range of data, services, and opportunities.”

Since the company’s launch in 2014, Santa Monica, Calif.-based Songtradr has raised over $100 million to build a company focused on solving many of the inefficiencies in music licensing. It acquired AI metadata and music search company Musicube in 2022, music licensing agency Massive Music in 2021 and licensing agency Big Synch Music in 2019. In 2021, Songtradr established a global creative division headed up by industry veteran Amanda Schupf. The company currently has teams in 16 countries.

As announced last month, Langworthy and the rest of 7digital’s senior leadership team will join Songtradr, though interim chairman Mark Foster, CFO Michael Juskiewicz and all nonexecutive directors will step down. Songtradr will also repay 7digital’s £2 million ($2.14 million) revolving credit facility as well as two £500,000 ($536,000) loans. The company will continue operating 7digital’s London office for now.

The acquisition by Songtradr closes out an unstable period for 7digital, which in July 2019 faced the possibility of entering administration — or the U.K. equivalent of Chapter 11 bankruptcy — unless it managed to raise £4.5 million ($5.5 million) in additional funds by the end of that month.