Spotify Is Bringing Artists Home Again With homegrown presents concert series

Spotify is bringing its homegrown playlist to life as it launches the homegrown presents concert series with Dylan Gossett and Wyatt Flores. 

Gossett kicks off the series with a Sept. 8 concert in his hometown of Austin, Texas, while Flores follows with an Oct. 7 show in Stillwater, Oklahoma. More concerts will take place in the coming months. Free tickets will be dispersed via email through Spotify’s Top Listeners program.

The homegrown playlist caters to the next generation of country listeners, featuring acoustic-oriented artists like Gossett, Flores, Zach Bryan, Ella Langley, Lainey Wilson and Noah Kahan. The artists share an authenticity, according to Spotify, but aren’t limited to traditional country genre lines.

“homegrown is all about authentic connections to music, celebrating your roots, and never forgetting where you came from,” says Claire Heinichen, Spotify’s editor of country music. “Tying these songs and artists to the places that made them felt like the perfect way to bring fans in to experience the playlist in real life. We’re so excited to celebrate the official launch of homegrown with Dylan & Wyatt and can’t wait for fans to see all we have in store!”

“As an Austin native, it feels special to be able to bring my fans together in a place that’s had such a deep impact on my songwriting,” Gossett tells Billboard. “I’m thankful to Spotify homegrown for making it possible.”

Gossett is signed to Big Loud Texas, Miranda Lambert and Jon Randall’s Big Loud imprint, and Mercury Records. His breakthrough song “Coal” has been certified gold by the Recording Industry Association of America. 

Flores, who is signed to Island Records and made his Grand Ole Opry debut earlier this year, added, “Stillwater is where it all started for me. It’s the home of Red Dirt. To be releasing my debut album, Welcome to the Plains, about my search for home and who I am in the much larger world I’ve found myself in; I can’t think of a better time to go back to Stillwater. It means the world to me to have Spotify’s homegrown presents help me tell that story.”