Spotify Launches ‘Your Wrapped Soundcheck’ For Artists to Connect With Top Fans

This year, Spotify is making the streamer’s annual year-end Wrapped campaign more artist-friendly.

Called Your Wrapped Soundcheck, the new feature, available via Spotify for Artists, will allow artists to upload videos thanking their biggest fans for a great year on Spotify, list their latest merch and ensure tickets for their upcoming shows are available on the platform. These videos and offers will then be promoted to top fans as a part of their Wrapped experience.

By uploading short, video messages of 30 seconds or less to their Spotify for Artists profiles, artists can let fans know what their support meant to them over the past year, tease what they’re working on next and/or tell a story that defined their year. Artists are encouraged to list merch on Shopify (the e-commerce giant that partnered with Spotify last October), and provide information regarding their upcoming concert dates on one of Spotify’s partner sites, plus set up a Fan Support account to collect end-of-year tips or drive donations to a charitable cause.

Artists are encouraged to prepare their profiles ahead of this year’s Wrapped season. Your Wrapped Soundcheck’s website provides step-by-step instructions to help artists get ready for the big day.