Stationhead Launches All-Access Tier Offering New Perks For Superfans
Fan engagement platform Stationhead is now offering even more ways for users to connect with artists and each other.
Today (June 13), Stationhead announces an all-access tier that allows fans to get perks like a badge in fans’ profiles that verifies their fandom, the ability to create posts in their fandom’s threads, a priority placement on guest call-in lists when artists and hosts call in to speak during a live event, along with access to another chat populated exclusively by top-tier fans.
As reported by Billboard in April, Stationhead is a destination for dedicated fanbases of more than 1,000 artists.
Stationhead users can earn this all-access tier by engaging with the app daily and streaming events and release parties, with a data-driven feature determining the top superfans who’ll receive access. After seven days of daily use, fans unlock the All-Access membership tier for 30 days, which can be extended for each consecutive seven-day streak.
Thus far, artists including Zayn Malik and Aespa have engaged with this new feature to do ticket giveaways and other offerings.
Launched in 2017, Stationhead has become a popular social music platform for artists and fans to stream and listen to live music in together, along with many other functions designed to connect artists and fans. The app functions much like a digital pirate radio station, where anyone with a streaming music account can host their own station and play music, with other users able to log on and listen, chat and even call in and speak to the DJ.
“It’s easy to toss around the idea of superfandom, to say that we need focus on superfans, but it’s hard to create something that really serves fans and gives them what they want,” Stationhead founder and CEO Ryan Star says in a statement. “We’ve done that at Stationhead by focusing on the fun and rewarding side of online events, instead of merely trying to extract value from passionate music lovers. All-Access builds on this and makes fandom feel even more engaging and rewarding, by highlighting the most enthusiastic people in an artists’ community.”
The company’s co-founder and COO Murray Levison adds that this new tier will help “turns fandoms into fan armies.”
Katie Bain
Billboard