Stock Up! This Bestselling Tarte Concealer Is 50% Off at Ulta Beauty

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Drop everything and stock up on Tarte concealer — it’s 50% off at Ulta Beauty. To celebrate the beauty brand’s 25th anniversary, Tarte Shape Tape concealer is half off at Ulta but only for a limited time only.

Ulta’s Shape Tape Week launched last Sunday (Jan. 21) and ends Saturday (Jan. 27).

Tarte Shape Tape concealer provides “featherlight medium coverage” to give you a “no-make-up-makeup” look. The concealer comes in over 30 different shades including fair, medium and rich brown shades such as espresso and mahogany.

With over 19 million TikTok views, dozens of Reddit threads, and thousands of reviews on YouTube, Google and Amazon, Tarte concealer is a certified viral sensation.

The concealer retails for $31 but if you act fast, you’ll get 50% off and a free, 9-piece makeup sample gift when you spend over $60. The free gift offer ends Wednesday (Jan. 24) and includes samples of Smashbox Photo Finish Control Mattifying Primer and Always On Longwear Matte Liquid Lipstick, HOURGLASS Veil Translucent Setting Powder, MAC Fix+ Setting Spray, e.l.f. cosmetics Liquid Poreless Putty Primer and other beauty essentials.

Tarte concealer costs around that same price as other fan-favorites like Pat McGrath Skin Fetish Concealer, Nars Radiant Concealer, House Labs Concealer and Kosas Revealer Concealer. If you’ve never used it before, Ulta Beauty is giving you a chance to try it for half the price.

The Ulta sale includes Tarte Shape Tape in full coverage, radiant medium coverage and ultra-creamy concealer.

Want more savings? Download the Ulta Beauty app for access to save up to 50% off concealer, foundation, and other makeup essentials, plus other exclusive deals.

Shop the sale below.