Symphonic Partners With Bonsai to Better Monetize Fan Engagement

Symphonic Distribution has partnered with Bonsai, a new company that connects artists and fans and opens up new modes of monetization, to give Symphonic artists’ early access to Bonsai tools. This includes “audiograms,” a product that allows artists to send fans an answer to any question as an audio file. The file is then paired with a visual generative artwork, creating an original collectible.

Bonsai touts this marquee product as a fun, interactive way to bridge the gap between artist and fan — and a novel form digital merchandise.

The company launched in 2022 as the brainchild of co-founder and CEO Patrick Sullivan and co-founder and COO Jake Rosenfeld. Sullivan is an entrepreneur best known for founding RightsFlow, which he sold to YouTube in 2011, and Source3, which was purchased by Meta in 2017. Rosenfeld previously headed Correlation Ventures’ New York branch.

Since their launch in 2022, Bonsai has collaborated with 30 rising artists to test out their offerings, including Amir Obè, The Faim, Diara Dylla, Fly By Midnight and The Holdup. The team up with Symphonic marks their first major partnership.

“Bonsai has created a refreshingly simple and extraordinarily useful platform that connects artists with superfans and monetizes a personal, feel-good exchange, in the form of a simple voice memo recording,” says Nick Gordon, chief partnership officer at Symphonic. “We’ve known their team through many huge successes in the past and are proud to introduce our clients to the potential of Bonsai.”

“Symphonic’s ethos is all about helping artists maximize earnings from their music,” adds Jake Rosenfeld, co-founder and COO of Bonsai. “Our values are completely aligned, and we couldn’t be more excited to launch our partnership.”