T.J. Martell Foundation Gala Boasting Intimate Morgan Wallen, HARDY & ERNEST Performance Helps Raise $2.6 Million
These days, Morgan Wallen typically plays for crowds that number in the tens of thousands – but on Tuesday (Sept. 17) night in New York City, the country juggernaut performed a pared-down set alongside HARDY and ERNEST for an audience that measured in the hundreds at the 2024 T.J. Martell Foundation gala fundraiser.
The trio of Big Loud artists delivered a performance that felt like a casual writers’ round – the kind of thing you’re more likely to see at Nashville’s Bluebird Café than the Midtown Manhattan Cipriani. Carrying their own gear up to the stage, Wallen, HARDY and ERNEST perched atop stools and strummed their signature songs on acoustic guitars, occasionally leaning into the microphone to add backing vocals to each other’s songs when moved by the music.
The genre-melding HARDY kicked things off with a stripped-down version of his fist-pumping Country Airplay topper “Truck Bed”; ERNEST and Wallen blended voices effortlessly on their collab “Flower Shops”; and Wallen even trotted out his unreleased song “Love Somebody,” marking the live debut of the tune on American soil. (Yes, he also played the crowd-pleasing Billboard Hot 100 No. 1 “Last Night,” which had everyone’s phone up in the air and recording.)
Few people could pull together a night of this caliber, but Seth England is not like most. The Big Loud partner/CEO was honored Tuesday night by the T.J. Martell Foundation – which funds trailblazing research in the fight to end cancer — with the lifetime music industry award. And the crowd that turned out to help raise money and honor England was packed with artists (such as Miranda Lambert), songwriters (including Craig Wiseman, England’s partner at Big Loud), producers and music industry executives from Nashville to New York to Los Angeles and beyond.
“When I asked Seth England to be this year’s honoree, he didn’t hesitate, he didn’t need to check his schedule, he just said ‘yes,’” said Steve Gawley, the foundation’s chairman-elect of the board of trustees. “Seth’s only question was, ‘How do we make the most impact?’ Because Seth always thinks big.” England’s ability to bring his country music Rat Pack together for the gala certainly paid off for the good cause – the T.J. Martell Foundation reports it raised a record-breaking $2.6 million for 2024.
“This year, I’ve had a massive learning curve about all that this organization means to folks — learning about the people it’s helped save and the money raised that continues to go to cancer research,” England said in his speech. “The work that the T.J. Martell Foundation has done has touched countless lives, and being a part of that legacy is beyond humbling. I’m honored to be able to contribute to this mission in tonight’s small way.”
Joe Lynch
Billboard