T-Pain: Photos From the Billboard Cover Shoot
In retrospect, the signs were there. The vintage arcade games on proud display in his 2008 episode of MTV Cribs; the 2011 album inspired by steampunk aesthetics; the impulsive commission of a $400,000 meme in the form of a chain that said “BIG ASS CHAIN” (which is currently on loan to the American Museum of Natural History for a forthcoming exhibit on hip-hop jewelry). But it isn’t until I step into the basement of T-Pain’s suburban Atlanta home — a neon-lit bunker with both a theater-size main gaming station and a separate arcade room with soundproof doors (“for screaming and sh-t”) and distinct areas for Atari, PlayStation, Tekken, Sega and SNES — that it fully sinks in. The man whose voice defined late-2000s party music is an unapologetic, card-carrying nerd.
Related
“I’ve been trying to tell people for a decade!” the 39-year-old singer says with a booming laugh, pacing the game room in sweatpants and slippers. “Nobody wanted to listen.” Ten years ago, few would have known that the artist who seemed to write hits in his sleep was regularly hopping on Twitch to play Skyrim with like-minded gamers, or that he’d tricked out his Hit Factory studio in Miami with a full stage for nightly Guitar Hero sessions. (“Any time an artist would come by the studio, I don’t give a f–k what you’re talking about — grab this guitar and meet me in the booth,” he says, pantomiming Pantera-esque riffs.)
Back then, flying his geek flag in plain sight wasn’t compatible with being the voice behind the buoyant, world-conquering records that have soundtracked nearly two decades of bottle service nightclubs, pro sports broadcasts and White House correspondents’ dinners — at least not according to the powers that be. “I never got to show that side of myself because management deemed it uncool. So instead of playing video games, we’d go to the Dolphins game,” T-Pain remembers, his perennially jolly voice tinged with only a hint of regret. “But I thought that the sh-t I wanted to do was the coolest sh-t in the world.”
Read the full digital cover story here.
Michael Calcagno
Billboard
