Taylor Swift Helps Lift UK Vinyl and CD Music Sales to Half-Year High

Vinyl and CD music sales grew 7.9% to £164 million ($213 million) in the United Kingdom in the first six months of 2024, due in no small part to the all-conquering, seemingly unstoppable success of Taylor Swift, according to mid-year figures from the Digital Entertainment and Retail Association (ERA).

Released in April, Swift’s eleventh studio set The Tortured Poets Department is the singer’s fastest-selling album in the U.K., shifting the equivalent of 270,000 units across all formats in its first seven days, according to Official Charts Company (OCC) data.

To date, The Tortured Poets Department has spent eight non-consecutive weeks at No. 1 in the United Kingdom — surpassing Swift’s previous best chart run of five weeks at the summit with 2022’s Midnights — making it the biggest-selling album in the country so far this year by some distance.

Mid-year sales for The Tortured Poets Department stand at 542,000 equivalent units in the U.K. across all formats, just under half of which (251,000) were physical format purchases, according to ERA data for the first 26 weeks of 2024. The Tortured Poets Department additionally sold just under 20,000 digital downloads.

The second highest-selling album year-to-date is The Weeknd’s Highlights with 220,000 equivalent sales units.

Swift was also behind the half-year period’s biggest-selling physical single, “Fortnight” featuring Post Malone, which topped the U.K.’s official singles charts for one week in May, selling more than 16,500 copies on CD, the only physical format it was available on, reports ERA.

In total, Swift had six of the Top 20 best-selling albums across all formats (digital and physical) in the U.K. during the sales period, including fan favorites 1989 (Taylor’s Version), Lover, Midnights and Folklore. 

The singer’s ubiquitous chart success helped lift physical format and download music sales to £164 million ($213 million) in the U.K. in the first half of 2024, a rise of 7.9% on the same period the previous year, said ERA CEO Kim Bayley, who also credited April’s Record Store Day with further boosting retailers’ revenues.

ERA’s half-year sales figures do not include music streaming, which account for more than 88% of all music sales in the U.K. ERA said overall music streaming consumption was up 11% year-on-year in the first six months of the year but did not provide value figures.   

Breaking down physical format sales, vinyl album purchases were up 13.5% year-on-year to just over £86 million ($111 million), while CD sales showed a 3.2% year-on-year increase to £58 million ($75 million). In total, there were 8.5 million physical albums sold in the U.K. during the period, said ERA.

As a result, growth of physical format and download music sales outpaced growth of video sales (comprising of DVD and Blu-ray sales, video downloads and digital rental), which totaled £214 million ($277 million), up 5.4% year-on-year, not including revenues from video streaming services like Netflix or Apple TV.

Music sales also outpaced equivalent growth of video games (combining physical and digital downloads), which fell by almost 30% year-on-year to just under £350 million ($454 million) due to what ERA called a “soft release schedule” in the first half of the year.

The United Kingdom is the world’s third-biggest recorded behind the United States and Japan with sales of $1.9 billion in 2023, according to IFPI.