Taylor Swift’s Eras Tour Book Is Breaking Records at Target: Here’s How to Order It Online

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Get ready, Swifties! Taylor Swift‘s highly anticipated tour book hit Target shelves on Black Friday, and it’s officially available online via the Target.com and the Target app.

As of Friday (Nov. 29), The Official Eras Tour Book became Target’s No. 1 new release and its highest-selling book of the year.

Swifties showed up in massive numbers to support the book’s Black Friday release. According to Target, fans started lining up as early as 11:30 p.m. on Thanksgiving night, hours ahead of the store opening at 6 a.m. local time. Those who stood in line early were first to snag the exclusive merch including the tour book and CD and vinyl versions of The Tortured Poets Department.

Ahead of the book’s release, Target gave a peek into what fans can expect inside the more than 200 pages. Featuring personal reflections from Swift, The Official Eras Tour Book ($39.99) has over 500 photos from her record-breaking Eras tour, including never-before-seen performance photos, exclusive rehearsal photos and behind-the-scenes snapshots of instruments, costumes, set pieces and designer sketches used during the tour.

Along with Target-exclusive Eras Tour Book, Swift’s latest album, The Tortured Poets Department: The Anthology, became available on CD and vinyl for the first time.

After nearly two years on the road, Swift will wrap the Eras Tour in Vancouver next week. The 34-year-old pop star announced the 256-page tour book on Instagram in October. “This tour has been the most wondrous experience and I knew I wanted to commemorate the memories we made together in a special way. Well, two ways actually. Excited to announce that The Official Eras Tour Book, filled with my own personal reflections, never-before-seen behind the scenes photos, all the magical memories you guys brought every single night AND …. The Tortured Poets Department: The Anthology on vinyl and CD will all be available for the first time ever only at.”

The Eras Tour Book and The Tortured Poets Department: The Anthology on vinyl and CD is currently available at all Target stores.

For the Swifties who can’t make it to stores, The Eras Tour Book, plus Tortured Poets Department vinyls and CDs arrived on the Target app and on Target.com on Saturday, Nov. 30.

In addition to exclusive releases, Target shoppers can shop last-minute Black Friday deals and take advantage of the retailer’s Cyber Monday sale running from Sunday, Dec. 1 until Monday, Dec. 2. The sale offers up to 50% off thousands of items spanning tech, video games, home essentials and more, along with 25% off beauty, vitamins and nutrition items exclusively on Target.com and the Target app.