Taylor Swift’s ‘Mastermind’ Soundtracks ‘Survivor’ Season 45 Commercial on CBS

7 October, 2023

What’s that song in the new Survivor commercial? Swifties will recognize it from the first note.

Taylor Swift‘s “Mastermind,” from her 2022 Midnights album, plays in a new promo for the 45th season of the CBS reality competition series Survivor. The Swift song placement comes soon after she had 1989‘s “Welcome to New York” featured on NBC in an NFL commercial starring Travis Kelce ahead of last weekend’s Chiefs vs. Jets game, which Swift attended. Coverage of her cheering on Kelce resulted in a major boost in female viewership.

As the opening of “Mastermind” kicks in on the new Survivor ad, voices of contestants boast about their scheming to win: “I am as big of a fan as they come.” “I’ve watched every season of Survivor.” “This is some strategic excellence on display.”

“What if I told you none if it was accidental?/ And the first night that you saw me/ Nothing was gonna stop me/ I laid the groundwork, and then/ Just like clockwork/ The dominoes cascaded in a line/ What if I told you I’m a mastermind?” Swift sings in the chorus of Mastermind.

The new season of Survivor premiered on Sept. 27 on CBS. New episodes air weekly on Wednesdays.

The Survivor commercial soundtracked by Swift’s “Mastermind” premieres during the Alabama vs. Texas A&M college football game airing Saturday (Oct. 7) on CBS. It will also air during the NFL double-header Sunday (Oct. 8), Deadline reports.