This Is Going to Ruin the Tour: How Has the Justin Timberlake Tour Done So Far?
Despite his high-profile arrest for a DUI on June 18 on Long Island, Justin Timberlake didn’t see much impact on the ticket sales for his Forget Tomorrow World Tour, which is on track to gross more than $250 million over 87 dates, according to Billboard Boxscore data.
The estimated sales figure means each concert has generated about $2.8 million so far, before the tour stopped reported grosses when it crossed over into Europe, where he is playing 27 dates across Poland, Germany, Belgium, the U.K., the Netherlands, Denmark, Sweden and France. While there’s not much data on how European tickets are selling, there’s no indication that sales have fallen off. In fact, in the months leading up to it, there were plenty of signs that Forget Tomorrow was one of the strongest selling tours of Timberlake’s career.
In the immediate aftermath of Timberlake’s arrest — which produced the singer’s reported response, “This is going to ruin the tour,” which became a viral meme — prices on secondary sites for some of his shows did drop, in some cases to as low as $20 per ticket. But those drops were likely publicity stunts by resellers trying to drive traffic to their websites. Prices on the secondary market have since recovered: His Sept. 4 concert in Hamburg, Germany is selling for slightly over face value, with some floor tickets selling for 250 euros ($277), about 25% higher than face value for those seats.
Prices get even higher on the secondary market in the U.S. when the tour returns in October, starting Oct. 6 at Brooklyn’s Barclays Center. While there are a handful of tickets listed below $75, the majority are marked up significantly, with lower bowl tickets selling for double the face value at more than $250 each and floor seats moving for over $400.
Even as the tour moves into softer markets like Orlando, Fla., and Milwaukee, prices on secondary resellers are holding strong and going for three to four times face value. By the time the Forget Tomorrow World Tour ends on Dec. 20 in St. Louis, it will very likely rank as one of the top 10 tours of the year and be remembered as one of Timberlake’s most profitable runs.
Dave Brooks
Billboard
