Ticketmaster France Pauses Taylor Swift Presale After Site Issues
Sacré bleu! Ticketmaster France pressed pause on the presales for four Paris dates and both shows in Lyon for Taylor Swift‘s 2024 European Eras Tour.
“Some of you may be having issues with the site this morning,” the company tweeted on Tuesday morning. “We are working on it and will let you know.”
The four Paris dates at La Défense Arena on May 9, 10, 11 and 12, 2024 were set to go on sale today in two stages, with one sale for May 9 and 10 opening at 9 a.m. local time and another, for May 11 and May 12, due to start at 11 a.m. Sales for the two dates at Lyon’s Groupama Stadium, set for June 2 and 3, were due to begin at 1 p.m.
“We will keep you informed of the new on-sale time as soon as possible,” the company said. “All codes will remain valid.”
As in past presales, fans had to sign up in order to be put into a lottery for code to redeem for a shot at tickets. But shortly after the Paris sale had begun, “winning” fans began having problems and Ticketmaster suspended the presale, citing issues with the site.
Leading up to the sale, the company gave fans an idea of what to expect:
Tickets will be available for purchase via the website for access code holders on July 11, 2023. Tickets will be sold on a first come, first served basis while currently available inventory lasts. It’s a simple, standard purchase process and the steps below will help you navigate your search and purchase.
If you are selected to receive an access code, you will receive an email and two SMS messages the afternoon before ticket sales begins on July 11 2023
The messages will include timing details and a link to where the on-sale will occur, and your unique access code.
Prepare for the sale by creating your customer account in advance if you don’t already have one. Sign-in to your Ticketmaster Account in advance. Know your Ticketmaster password, or reset your password in advance. For a faster checkout, make sure you have a valid credit card with updating billing information in your account.
The company did not respond to a request for details on the nature of the site outage.
Though “July 11” won’t carry the same stain as “Nov. 15” — the date Ticketmaster’s site buckled under the weight of millions of Swift fans trying to purchase initial U.S. Eras Tour dates — it remains another botched sale for a Swift sale for the ticketing giant.
Last week, Swift announced an additional 14 dates for her European trip next year, with Paramore opening all dates. Swift’s Eras Tour launched in Glendale, Arizona on March 17. She plays two nights at Denver’s Empower Field this weekend before heading to Seattle and the San Jose area later in July.
Marc Schneider
Billboard