TikTok, DistroKid Expand Partnership With Artist Account Tool
Independent and DIY artists using DistroKid can now build a presence on TikTok, faster.
From today, July 18, artists can access a new platform integration that should cut the time it takes to create an official TikTok Artist Account, and upload music and content.
DistroKid members can now create their official TikTok Artist Accounts directly from the DistroKid dashboard, which unlocks “a suite of artist-specific features” like a Music Tab, New Releases, By Artist, Behind the Song, Fan Spotlight, Ticketing and more.
Time is valuable. Through the new partnership, reads a statement, DistroKid members can create a TikTok Artist Account in just a few hours.
“TikTok is excited to partner with DistroKid to make it even easier for millions of artists to access powerful and easy-to-use tools to fuel their growth on TikTok, drive increased consumption of their music and grow their fanbases,” comments Jay Bae, global head of music partnership development at TikTok.
Adds Phil Bauer, president of DistroKid: “It’s now faster than ever for any artist to create their official TikTok Artist Account directly through DistroKid, reducing the process from weeks to just hours.”
Distrokid and TikTok forged a partnership five years ago, in 2019, on an opt-in integration for independent artists, which allows any creator who subscribes to the service to submit their music to TikTok free of charge.
DistroKid members had another route to the ByteDance-owned short-video app through a deal struck that made their music available, pre-cleared, via TikTok’s Commercial Music Library.
Separately, both companies last year struck a deal which made millions of tracks by DistroKid members available on TikTok Music, its premium subscription streaming service for music that’s now in beta in five countries.
Lars Brandle
Billboard