Tres Generaciones Tequila and Billboard Celebrate Music’s Biggest Week

Tres Generaciones Tequila and Billboard joined forces for a two-night extravaganza. The first night, on Tuesday (Jan. 30), the brands joined together to celebrate emerging artists, producers, and creatives making waves and earning their stripes in the music space. The following evening, the established industry leaders gathered for Billboard’s Power 100 event.

The intimate Tuesday event at the Sun Rose in West Hollywood featured notable guests including Conan Gray, Moses Sumney, Halle Bailey, Rocsi Diaz, Paris Jackson, and Elton Qualls-Harris. Against the backdrop of the evening, attendees mingled while enjoying three specialty curated signature cocktails: the Hibiscus Margarita, Piña Paloma, and Tres ’73.

To conclude the night, Billboard’s Editorial Director, Hannah Karp, and veteran host Rocsi Diaz delivered remarks, lauding accomplishments and unveiling the partnership between Tres Generaciones Tequila and Billboard. This collaboration aims to infuse culture, music, and premium tequila into conversations throughout the country over the year. Rocsi Diaz and Tres Generaciones Tequila will host and moderate curated panels in Houston, Atlanta, Chicago, New York, Miami, and Los Angeles, bringing together local heroes and experts to spotlight the top “Get Up” anthems for each city.

The following day, the celebration continued to the Billboard Power 100 event. Attendees were greeted by a captivating wall activation featuring light-up Tres Generaciones letters, creating a perfect backdrop for memorable photos. The event’s ambiance was enhanced with a Tres Generaciones Tequila DJ booth, where DJ Amorphous skillfully curated a mix of R&B, Afropop, Hip-Hop, Reggaeton, and electronic sounds.

The soirée featured a personalized touch with a signature Tres ’73 cocktail, adding flair to the evening’s libations. As the event unfolded, the atmosphere buzzed with networking opportunities, connecting new faces and rekindling past industry relationships including SZA, Boygenius, Clive Davis and many more. The celebration continued with award presentations for Executive of the Year, Label of the Year, and the prestigious Clive Davis Visionary Award.