Tyler, the Creator & Charli XCX Star In Converse’s ‘Love, Chuck’ Campaign

25 February, 2025

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

In honor of the timeless silhouette, Converse celebrates the legacy of the Chuck Taylor in the new campaign Love, Chuck. A short film captures the deep-rooted connection between the sneaker and its creative community by tapping a star-studded list of artist and athlete collaborators, including Tyler, the Creator, Charli XCX, Lil Yachty and Vince Staples, alongside NBA star Shai Gilgeous-Alexander, Olympic skateboarder Alexis Sablone, Chinese singer-songwriter-actor Roy Wang and skateboarder Zion Effs to honor the iconic sneaker.

Since its debut in 1917, the Chuck Taylor has become a culture symbol, weaving its way into the fabric of various subcultures and earning a revered place in the hearts of its devotees. For generations of athletes, artists and musicians, the Chuck Taylor was more than just a shoe — it’s a badge of honor, a symbol of nonconformity and a representation of community. Its simple design, universal appeal and affordable price point allows wearers from all walks of life to easily tap into its story.

The celebratory short film, narrated by Tyler, the Creator, is described as “an invitation to all creators: to not let the fear of failure stop them, to create what they love, and to ‘Go Do That.'” Converse has a long history of music-based collabs, including Blondie, Kurt Cobain, AC/DC and Metallica Chuck Taylors. With a new generation of stars under its laces, the sneaker brand doesn’t look to be slowing down anytime soon.

Watch the short film below, as well as, shop classic Converse staples, including the Chuck Taylor All-Star and the Chuck 70 sneaker, below.