U.K. Dance Phenom Yuné Pinku on Her ‘Music For Introverted Ravers’

In Billboard’s monthly emerging dance artist spotlight we get to know Yuné Pinku, the 20-year-old artist building fantastical realms with her otherworldly voice and textured sonics.

The Project: Babylon IX EP, out April 28 on Platoon

The Origin: Born and raised in London, Malaysian-Irish artist Yuné Pinku worked a number of odd jobs before becoming a musician — including, as she told The Line of Best Fit, as a bartender, and as an intern both at Prada and at a crystal shop. Though she had learned to play piano, she seemingly found her comfort zone at her computer, where she began carving out ambient soundscapes with downloaded production software. Soon after, she started writing songs inspired by bedroom pop and what she described as “Bladee-weird Drain Gang stuff.”

During lockdown, Pinku channeled the energy she missed from dance music and going out into her experimentations. “Then I tried adding vocals on top of that, which were originally just gonna be placeholders,” she tells Billboard. By the time restrictions were lifted, she had made over 150 songs.

Despite not having any official releases to her name, Pinku earned a big co-sign from U.K. stalwart Joy Orbison (with whom she worked in music sessions), who invited her to contribute a guest mix to his Radio 1 residency in July 2021. Two months later, she featured on Logic1000’s single “What You Like,” followed by her solo debut “Laylo” in November. 

To start 2022, she found another big supporter in The Blessed Madonna, who named Pinku one to watch on her BBC Radio 6 New Year’s Day broadcast. Last April, she released her debut EP, Bluff, which led to billboard support from major streaming services and one of its tracks, “DC Rot,” landing on the FIFA 23 video-game soundtrack. (“My inner hooligan’s gassed,” she wrote on Instagram).

The Sound: Pinku has called her work “music for introverted ravers.” It juxtaposes electronic productions — an ever-evolving blend of U.K. garage, breakbeats, house, trance and more — with pop-structured songwriting to create a sound that’s animated enough for bedroom raving, yet mellow enough for introspective night drives.

But beneath the dance-y beats, a shadowy undercurrent runs through Pinku’s lyrics. Bluff, for instance, reflects the anxiety and angst of spending lockdown in isolation before re-learning how to navigate the outside world. Newer song “Night Light” takes the perspective of an AI searching for its maker.

“I would say I’ve got a default setting in my brain that’s quite existential,” she says. “A small thing could send me off into a doom scenario where I’ll be like, what’s the meaning of life, who are we? So I think it’s sort of these traces that come through.”

Part of Pinku’s strength is her use of textures, no doubt a remnant of her early soundscape sketches. Subtle sonics such as glittering synth constellations, the whirs of a machine powering up and softened glitches make her songs seem like they transcend the aural into the physical world.

“I’ve always really liked anything that sounds a bit twinkly or sparkly,” she says. “Textures are to me like 50% of a song, ‘cause you could have like a really good beat, but the textures and extra effects are how you make it interesting and more emotional.” Pinku even often treats her own otherworldly vocals as an instrument to blend and manipulate. But as she’s grown confident in her voice, she’s more open to bringing it closer to the forefront.

The Record: As Pinku was writing her new EP, she envisioned it taking place in a metaverse or cyber-realm — “So I thought, like, the idea of Babylon,” she says, “or like, the hanging gardens and cloud nine, where it’s these fantastical realms of existence.”

Pinku’s own fantastical realm took time to mold. Before Bluff, music had simply been a hobby. Post-release, she realized just how many eyes were on her. “There was like a five-month period where I literally couldn’t come up with any music, ‘cause I was like, ‘Oh god, they’re all gonna hate the music,’” she recalls. Then, during a breakthrough studio session in which she says she felt like she was “dying of hay fever,” she made two tracks in one day. One of those was recent single “Fai Fighter,” a bright, bouncy track which opens with an unhinged scream and features Pinku’s voice slicing through the air with its piercing whoops.

Whereas Bluff dons a shield of bravado and toughness, Pinku describes Babylon IX as being “gentler” and “more vulnerable on the lyrical side”: “This one is more about a delve into parts of desperation or being honest with yourself about yourself.” Her newest single, “Sports,” laments the idea of someone putting their screens before their IRL relationships over barraging drums and thunderous synths, while on opening track “Trinity,” she softly muses, “I never wanna be this lonely.” Additional tracks “Heartbeat” and “Blush Cut” bring out the EP’s dreamier, more delicate side with their crystalline production. It’s intimate yet vast, sad but sweet.

“Me and my friend were talking about it the other day,” Pinku says, “and we were saying [the EP sounds as] if a DJ was trying to summon a spirit on a mountain or something.”

Managed By: Emma Reid & Ferdy Hall, Outlier Artists

Management Strategy: “Our main aim managing Yuné has always been to make sure that this whole process remains not only fun and creative for her, but grows at a rate that she’s comfortable with,” say Reid and Hall. “This means saying ‘no’ to things is just as important as saying ‘yes.’ Growing her team independently via artist services company Platoon has allowed us the space and time to consider each step forward. Focusing on her long term ambitions rather than being preoccupied with short term trends that can often box in an artist’s growth rather than encourage it. This plays into our measurement for success, as long as we take a step forward with every move, then our plan and strategy is working. 

“Her biggest strength as an artist,” they continue, “is the quantity of quality music she’s able to make fast and her ability to envision the world that should sit around her releases. All we need to do is lean into that and put the pieces around her to make sure it’s all coming to life.”

First Song That Made Her Love Dance Music: Pinku was not a dance music fan growing up, thinking it to be only the trance her mother played around the house, but lockdown led to a change of heart. When she left her Spotify running in the background, the algorithm’s resultant “clubby drums” breached her subconscious. Pinku specifically remembers hearing songs from New York-based artist Eartheater’s 2019 album Trinity during those run-ons:

“They’re like trappy, kind of electronic, weird, blend stuff,” she says. “It’s cool ‘cause it’s quite experimental. It’s a mix of multiple genres and it kind of made me think, club music and electronic are like a whole [spectrum], and not just this or that.”

Advice Every New Dance Artist Needs to Hear: “Don’t be afraid to experiment or get quite weird with it. It’s electronic: you have so much space and there’s no rules with it, really.”

Why She Makes Music: “I think it’s just something I just do regardless of if anyone was listening to it. To me, it’s like getting things out of your soul in a way, which sounds very deep, but it’s like a diary for me. You free yourself a bit when you put it into a song.”

Up Next: In Pinku’s words: “A lot of shows.” She embarks on the next leg of her U.K./European tour next month, and in June she’ll venture this side of the pond for her first U.S. live shows at Brooklyn’s Elsewhere (June 15) and Los Angeles’ El Cid (June 22). SoCal fans can catch her again at HARD Summer (Aug. 5).

The rest of 2023 isn’t all planes and stages, though. Pinku’s also thinking about her eventual debut album. “I always enjoy the early stage of putting a project together ‘cause you’re just throwing out ideas of what you want it to be,” she says. “So I’m still kind of in the early stage where I’m just making tracks here and there and seeing if there’s any sound overall that’s coming out clearly and then just tweaking away at them.”