Usher Stars in Newest SKIMS Campaign for Men’s Collection Restock: Shop the Collab Here
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Usher and SKIMS joined forces for a new men’s campaign that coincided with the release of the “OMG” singer’s latest album COMING HOME, which released Feb. 9. After the successful launch of its first-ever men’s collection, SKIMS decided to do one of its most epic restocks with Usher at the center.
After an epic 2024 Super Bowl and the “I Don’t Mind” singer’s halftime performance, you now have the opportunity to snag underwear and basics approved by the star. The restock dropped on Monday (Feb. 12) at 12 p.m. ET/9 a.m. PT, and includes four new colorways: Stone, Midnight Blue, Military and Oxblood. Some of the new pieces worn by the singer include the brand’s popular Stretch 5-inch Boxer in Midnight as well as the SKIMS Cotton 5-inch Boxer in Military and more basics.
The singer will be joining a star-studded list of talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes to work with SKIMS. For him, it was a humbling moment to join the campaign — especially as a friend of founder Kim Kardashian.
“When I was asked to partner with SKIMS Mens, I was so humbled,” USHER said in a press release. “Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense.”
Each piece is versatile and aims to move with you, whether you’re working out in your winter running gear or using the cotton T-shirt as a layering piece under your oversized leather jackets and more.
Shop some of Billboard Shopping‘s picks below or view the entire collection here.
SKIMS Cotton 5" Boxer Briefs
Upgrade your everyday wear with a pair of these cotton boxer briefs featuring a breathable, mid-weight cotton material to provide all-day comfort. The stretchy material also aims to form to your body, so it moves with you whether you’re hitting the gym or going to the movies with friends.
SKIMS Stretch 5-Inch Boxer Brief 3-Pack
Why settle for a single pair of new boxer briefs when you can have three? This pack of boxer briefs includes three pairs of the brand’s beloved stretch material that’s made with “cooling ultra-soft fabric,” according to the brand. Plus, the fabric aims to never lose its shape and looks to mold to your body for the ultimate comfy feel.
SKIMS Stretch Tank 3-Pack
It’s not basic to own a lot of basic, and these tank tops are no exception. Each pack includes three high-neck tanks made from SKIMS’ iconic stretchy material that aims to be cooling and lightweight, so you can layer or wear it alone in comfort — without sacrificing style.
For more product recommendations, check out our roundups of the best running shorts, shoes for travel and men’s watch sales.
Rylee Johnston
Billboard
