Usher Streams Jump 46% After Super Bowl Performance

Streams and sales of Usher’s sizable catalog of music rose amid and following his performance at the halftime show of Super Bowl LVIII on Feb. 11.

From Feb. 11-12, consumption of Usher’s music totaled 35.9 million official on-demand U.S. streams, up 46% from 24.6 million between Feb. 9-10, according to initial reports to Luminate.

Additionally, his music accumulated 27,000 downloads Feb. 11-12, a 210% jump after accruing 9,000 Feb. 9-10.

The gains come despite higher-than-usual totals for the singer on streaming services thanks not just to buzz around his performance, but also the premiere of Coming Home, Usher’s ninth studio album, which was released on Feb. 9. Comparing the two-day period of Feb. 11-12 to the Sunday-Monday stretch of a week before (Feb. 4-5), the percentage gain is even higher – 299%, up to 35.9 million from 9 million. Download-wise, it’s a leap of 1,685% from 2,000 downloads to 27,000.

Leading the way is “Yeah!,” featuring Lil Jon and Ludacris, which accumulated 4.8 million official on-demand U.S. streams Feb. 11-12. That’s up 105% from Feb. 9-10, when the song earned 2.3 million streams.

Some of Usher’s biggest gainers were, like “Yeah!,” performed during the halftime show. The same can be said for “My Boo,” Usher’s duet with Alicia Keys (who made a cameo during the medley). The tune vaults 158% to 3 million streams Feb. 11-12, up from 1.2 million the previous two days.

“Love in This Club” (which features Jeezy) follows with 2.4 million streams Feb. 11-12, a 147% boost from 961,000, and then comes “DJ Got Us Fallin’ in Love” (featuring Pitbull) via 2.1 million streams, up 83% from 1.2 million.

Sales-wise, “Yeah!” also paces the pack, racking up 7,000 downloads Feb. 11-12. In the previous frame of Feb. 9-10, it earned 1,000 downloads, giving the song a 424% leap.

“U Got It Bad” boasts the next highest sales count at 3,000 Feb. 11-12, a 349% jump from 1,000 Feb 9-10.

The full breadth of Usher’s catalog gains will be noted on the Billboard charts dated Feb. 24, which cover streams, sales and airplay accrued during the Feb. 9-15 tracking week.