Usher Teams With the NFL for a ‘One-of-a-Kind’ Collaboration: Here’s How Fans Can Shop the Capsule Collection

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Just in time for the Super Bowl. The NFL and Usher are teaming up to release a capsule collection in celebration of the Grammy-winning singer’s highly anticipated Super Bowl Halftime Show.

Announced on Thursday (Jan. 31), the Usher Super Bowl LVIII collection features pieces from Mitchell & Ness, New Era, Wilson Sports and other brands.

“I can’t wait to hit the stage at the Apple Music Super Bowl LVIII Halftime Show for a 30-year celebration of my music in Las Vegas,” Usher said in a press release. “There is no better way to get fans pumped about the performance than with a one-of-a-kind merchandise collaboration with the NFL, with designs that embody my style. I hope to see all my fans decked out in pieces from the collection.”

Usher co-designed the capsule collection, which features Mitchell & Ness jerseys, New Era headgear, Riddell helmets and a limited-edition Wilson football designed in purple and pink – the official color theme of Super Bowl LVIII.

The “U” emblem, inspired by Usher’s diamond-studded “U” necklace, is featured throughout the collection, which will be available on Feb. 7 at the Super Bowl Experience presented by Toyota in Las Vegas. Fans can also shop the collection at NFLshop.com/Usher, NewEra.com, Mitchellandness.com and Wilson.com.

The Kansas City Chiefs and San Francisco 49ers will face off in the 2024 Super Bowl on Sunday, Feb. 11, at 3:30 p.m. PT. The game will broadcast live on CBS and stream on Paramount+ with Showtime. Click here for tickets.

See the Usher Super Bowl LVIII collection below.

Usher Super Bowl LVIII Collection
Usher Super Bowl LVIII Collection
Usher Super Bowl LVIII Collection

Latifah Muhammad

Billboard