Wolfgang Spahr, Longtime Billboard Correspondent for Germany, Dies

Wolfgang Spahr, whose tenure as a Billboard correspondent covering the German music business lasted from 1973 to 2020, died Friday (March 21). He was in his mid-80s.

Spahr was well known in the German music industry for running a newsletter, in addition to writing for Billboard, and perhaps even better known for being a true character, a gregarious figure who seemed to know, and joke around with, most of the people he covered. Besides his work as an industry journalist and communications consultant, he oversaw public relations for a theater festival dedicated to the works of the German author Karl May, who wrote Westerns without ever visiting the U.S., and wrote the lyrics for the Udo Jürgens schlager song “Aber bitte mit Sahne” (Translation: “But please with cream),” a No. 5 hit in 1976 that is regarded as a classic of the genre.

“Wolfgang was a very keen and passionate observer of our industry,” said Frank Briegmann, chairman/CEO of Universal Music Group Central Europe, in a statement. “I was always happy to welcome him to our events and I enjoyed his often-humorous comments on our business. He leaves a gap in the music business, and he will be missed deeply.”

Spahr “was full of energy and he was very friendly to everyone,” remembers Hille Hillekamp, a music publisher and close friend of Spahr’s for decades. Many of his professional relationships were measured in decades, and he became a trusted advisor for many industry executives, both formally and informally.

“He was a great character and knew absolutely everyone in the German music business,” says Adam White, a former Billboard international editor and then the magazine’s top editor. “Yet he was a modest man with considerable charm and a warm sense of humor.”

Spahr may have been the longest-serving writer at Billboard. Although it is hard to determine exactly when he started, he is listed on the masthead as early as 1973 — as the correspondent for West Germany — and he kept contributing until 2020. During that time, he covered the rise of the country as one of the top global recorded music markets, the entry of Bertelsmann into the U.S. recording business and the industry’s digital transition. His access to sources was unparalleled. “You could call him and ask him about anything regarding the German industry and he would know it, and when he did not, he would always quickly get back to you,” remembers former Billboard international editor Emmanuel Legrand.

Legrand remembers seeing Spahr twice a year. “First at MIDEM, where we would share a few drinks, most of the time with his lovely wife Gabriele [Schulze-Spahr, a longtime lawyer at Warner Chappell], and then at the German Echo awards. At the afterparty, he would navigate between the various labels, and it was like seeing royalty. Everybody knew Wolfgang and he knew everybody.”

Over the years, whenever I met Spahr at a restaurant, he always seemed to know one of the owners, one of the chefs and at least a couple of other people — whether they had anything to do with the music business or not. More than a decade ago, at the Reeperbahn Festival in Hamburg, I spent about 20 minutes with him walking the length of a city block, because he knew so many people and stopped to greet all of them.

His success as a songwriter, which he never mentioned, was no small thing. “Aber Bitte mit Sahne” was a defining hit for Jürgens, a German superstar from the 1960s to the end of the 1990s and beyond. Spahr is said to have written the words with the lyricist Eckart Hachfeld, but it is not entirely clear what exactly his role was. The song was an instant hit, and it aged into a classic — covered by numerous artists, used in a commercial with the name of the cream substitute Rama and remembered by millions of German music fans.

Spahr’s role in the annual Karl May theater festival in Bad Segeberg was substantial, too. May’s stories about a cowboy and an Apache chief became part of German pop culture, made into movies and TV shows – think Little House on the Prairie with the popularity of the X-Men comics – and the festival attracts hundreds of thousands of fans a year. Every year, it produces a new play, based on one of May’s stories, and Spahr would help recruit talent, plus work on marketing and communications.

Over the course of the last decade, especially as he reached his 80s, Spahr contributed fewer articles. (He died at 84 or 85, but even his close friends aren’t sure what year he was born.) As his health worsened, he withdrew from the industry. He died at home, in his sleep, of a lung infection. He is survived by his wife, Schulze-Spahr.