Xavi Signs With WME for Global Representation In All Areas
Mexican American artist Xavi has signed with WME for global representation in all areas, as reported by Billboard last week.
The last few months have been pivotal for the 19-year-old singer-songwriter (born Joshua Xavier Gutiérrez) who kicked off 2024 with his first No. 1 on any Billboard chart thanks to his romantic corrido “La Diabla,” which crowns the Hot Latin Songs chart dated Jan. 6. The song also currently sits at No. 2 on the Billboard Global 200 Excl. US and at No. 4 on the Billboard Global 200 chart. With “La Diabla,” Xavi made history on Spotify as the first música mexicana artist to claim the No. 1 on the Top 50 Global chart with a solo track.
Xavi has also now spent four weeks atop Billboard’s Latin Songwriters as “La Diabla” makes its rounds, and thanks to his previously-released hit singles “La Víctima,” “Poco a Poco” with Dareyes De La Sierra and “Modo DND” with Tony Aguirre — all charting on the Hot Latin Songs tally.
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The Phoenix-born artist now joins a new generation of young regional Mexican hitmakers who’ve ushered a new, global era for the legacy genre currently dominating Latin presence on the Hot 100 and the global charts overall — on track with Mexican music’s exponential and global growth over the past five years.
Signed to Interscope Records, Xavi is currently working on new music and preparing for his first-ever tour, which is slated for later this year, according to WME. His management team includes Raczon Lopez and Natalia Corona.
Griselda Flores
Billboard
