XG return with otherworldly music video for new single ‘Howling’

Japanese girl group XG have made a comeback with their new mini-album ‘AWE’ and a music video for its lead single ‘Howling’.

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Set in a dystopian world, the video follows XG as they infiltrate and battle a opposing force of machines with QR codes for faces. As they fight, the girl group spread the growth of grass and plants, slowly revising a world that was bleak and filled with concrete.

“Ah-ooh, that’s how we howling / Growling, wildin’ / That’s how we howl / Ah-ooh, that’s how we howling / Growling, wildin’ / So where are you now?,” they sing on the chorus of the new single.

In addition to ‘Howl’, the septet also dropped the singles ‘Something Ain’t Right’ and ‘IYKYK’ in July and October, respectively. The record also includes a remix of their May single ‘Woke Up’ featuring Korean and Japanese hip-hop artists like Jay Park, OZworld, AKLO, Paloalto, VERBAL, Awich, Tak and Dok2.

Last month, the girl group completed the North American leg of their 2024 ‘The First Howl’ world tour, following successful shows in Japan, South Korea and Southeast Asia.

XG will resume their tour in the UK and Europe later this month, with concerts scheduled in London, Paris, Amsterdam and more. They are also set to announce dates in Greater China, South America and Australia.

XG first debuted in 2022 with the single ‘Tippy Toes’. The group went on to release singles like ‘Mascara’ and ‘Shooting Star’ before dropping their first mini-album ‘New DNA’, led by the single ‘Puppet Show’ last September.

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