ZEROBASEONE are ‘In Bloom’ on their debut single
K-pop boyband ZEROBASEONE have released the music video for their debut single ‘In Bloom’.
The clip opens with the ZEROBASEONE members waking up in a room overgrown with plants. The group head outside and gather up flowers, later racing to present them to the audience.
The rest of the video transports the boyband in a video game-esque world, featuring different stages, error codes and more. Notably, the ‘In Bloom’ samples A-Ha’s hit 1984 sing ‘Take On Me’.
‘In Bloom’ is the lead single from their debut mini-album ‘Youth in the Shade’, which is out now. In addition to the title track, the project also features the songs ‘Back to ZEROBASE’, ‘New Kidz on the Block’, ‘우주먼지 (and I)’, ‘Our Season’ and ‘Always’.
The mini-album previously set a new record with 780,000 preorders within five days, making it the most preordered debut album by a K-pop act, per News1. As of July 4, ‘Youth in the Shade’ has accumulated over 1.08million preorders, making it the first time a debut record by a K-pop group has sold over a million copies.
ZEROBASEONE was formed through Mnet’s idol survival series Boys Planet, the follow-up to 2021’s Girls Planet which formed Kep1er. The show aired from February to April 2023, with viewers voting weekly for their favourite contestants, which hail from different entertainment agencies.
The top nine finalists then formed the group, featuring Sung Han-bin, Kim Ji-woong, Zhang Hao, Seok Matthew, Kim Tae-rae, Ricky, Kim Gyu-vin, Park Gun-Gun-Work and Han Yu-jin. ZEROBASEONE are managed by WAKEONE, and will remain active for two and a half years.
The post ZEROBASEONE are ‘In Bloom’ on their debut single appeared first on NME.
Gladys Yeo
NME